Success on Paper

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On paper, my career looked like a success story: global roles, rapid promotions, and recognition at companies like Coca-Cola and Procter & Gamble.

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But I discovered something important: you can be flying on the outside while stuck on the inside — comfortable, yes, but not fulfilled. Not creating the influence, impact, or legacy you know you’re capable of.

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The Hidden Cost

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That gap is expensive. It costs money, momentum, and the chance to live and lead at your full potential.

 

Over two decades leading marketing teams of 150+ across 20 countries, I’ve seen how both individuals and organizations leave extraordinary value untapped.

 

Audacia - Latin for Daring

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That’s why I created Audacia - Latin for daring.

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Audacia helps ambitious professionals stop running someone else’s playbook and start creating their own.

 

Here, you’ll find my 3Cs: Clarity, Courage, Charge, along with skills in communication, leadership, influence, and negotiation to turn potential into reality.

 

To get started, enjoy the Podcast & sign up for our free Monthly Newsletter, Audacia Notes.

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Susan Tucker​​​​​​