Scale Breeds Its Own Unique Gravity.
If you lead marketing for a global enterprise, you have likely looked everywhere for advantage you can leverage.
More global. More local. Bigger budgets. Different spending priorities. New agencies, new tech stacks, more people, fewer people.
Yet execution stalls under the weight of layered approvals, uneven capabilities, and internal complexity.
A consequence of scale.
That's why the greatest source of competitive advantage isn't out there. It’s inside.
Accelerating Your Business Growth.
I have 20 years of experience leading global brand portfolios and managing multi-market stakeholders at Procter & Gamble and The Coca-Cola Company.
I deeply appreciate the criticality of accelerating business growth as a Marketing leader. I know firsthand the challenges and opportunities that come with that.
What I discovered as a recurring pattern for accelerating business and organisational results is deceptively simple:
Invest in marketers' common capabilities, streamline the day-to-day, and create a joyful place to work.
The business growth accelerates.
Your Team's Hidden Advantage.
Your team's competitive advantage is accelerated by activating 3 interdependent levers that each drive, or drag performance. In 5 mins the Advantage Audit will codify your team's advantage state, with 3 priority drivers and drags to focus on.
01 /
CAPABILITIES
Elevating the Craft.
02 /
ARCHITECTURE
Optimizing the System.
03 /
ENGAGEMENT
Igniting the Team.
Proven at Enterprise Scale.
From Challenger To #1 Market Position
Historical achievement in the battleground market of Indonesia becoming the #1 share brand and then the challenger model built was scaled globally.
From 10 Years Of Decline To Top Profit Contributor
Returned the entire ANZ haircare portfolio to topline, share and profit growth after a decade-long decline. Became the regions profitable market / category cluster after 10 years of decline by resetting the business, innovation, communications and operations models.
From YOY Decline To Sustainable Growth With +25pts Of Employee Engagement
Step changed employee engagement through a total operations and behaviours overhaul of the business unit, resulting in profitable business growth for the first time in 7 years.
Globally Highest AI Adoption of all Marketers At 95%
Engagement to adoption to active application in Marketing workflows across 150+ marketers in 20 diverse markets. Productivity and speed increased across the board.
Doubling Industry Awards Won To 135 In One Year
Improved creative operational excellence. More than doubled the number of industry awards across our ASEAN & South Pacific Marketing teams efforts, in a single year, including Cannes Lion.
World-Class Storytelling
Designed, delivered and systemised storytelling capability programming and frameworks that scaled regionally and then globally. Grew revenue and distribution through increased buy in. Now an enterprise-wide solution.
What leaders say.
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"Susan has a rare ability to turn complex strategy into compelling narratives that drive action. She was instrumental in strengthening marketing capability and leadership effectiveness across a highly complex organization."
Elif Kaypak, VP Marketing, ASEAN South Pacific OU,
The Coca-Cola Company.
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"Susan excels at translating strategy into sustained momentum within organizations. She has a distinctive ability to navigate ambiguity, engage and inspire others, and unlock the potential of leaders and teams."
Franck Salmon, Global Senior VP, Marketing Transformation, The Coca-Cola Company.
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"I had the opportunity to partner closely with Susan to design our marketing transformation. Susan combines strong storytelling with real execution, and has a unique ability to build capabilities."
Demi Kazasi, Global Senior Director Marketing Transformation & Capabilities, The Coca-Cola Company.
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“Storytelling is such a key competency and the program you put together for the entire regional team at Coke was first-rate, tailored perfectly to our specific business and functional needs. Most importantly, months afterwards, I still hear people putting the skills and techniques into practice... you're a joy to work with.”
Russell Mahoney, VP Corporate Affairs & Communications, ASEAN South Pacific OU, The Coca- Cola Company.
Ready To Get Started?
I genuinely like marketers, respect the work we do and love to accelerate growth. Three ways I can help you:
1 /
Advantage Audit
A 5-minute, complimentary, self-scored assessment yielding immediate clarity and actionable insights.
2 /
1:1 Working Session
A 90-minute working session to unpack your diagnostic results and isolate immediate quick wins.