Susan Tucker
AUDACIA • MINIMBA • COCA-COLA • P&G
Building marketing organisations that move at the speed of the market.
Marketing today operates against fragmentation, AI disruption, and rising complexity. The organisations that win the next decade will be the ones that redesign how they work - not just what they do. Susan Tucker helps senior leaders rebuild marketing operating models, capability, and ways of working for what comes next.
01
Marketing Capability
Building the capabilities, behaviours and AI fluency modern marketing organisations now require.
02
Operating Model Design
The structures, workflows and decision-making frameworks that enable marketing to move at the speed of the market.
03
Command the Room™
The commercial credibility and communication marketing leaders need to influence business decisions at the top.
04
Change Activation
Embedding new ways of working so transformation turns into sustained execution — not just redesign on paper.
Twenty Years.
Two of the World's Largest Marketing Organisations.
Across P&G and Coca-Cola, Susan led billion-dollar brand portfolios, built marketing capability across 20+ APAC markets, and drove operating model change at enterprise scale. That track record is the foundation of the work she does today.
Audacia — Founder
Redesigning modern marketing organisations for the AI era, where strong fundamentals, connected ways of working, and execution work as one system
MiniMBA — Global Enterprise Capabilities Partner
Bringing modern marketing capability to enterprise organisations globally — connecting strategic thinking with modern ways of working.
The Coca-Cola Company — Director, Marketing Transformation & Capabilities, APAC
Led marketing operating model design, capability adoption, and organisational change across 14+ markets in Asia–South Pacific.
Procter & Gamble — Global Brand Franchise and Portfolio Leadership
Led brand and portfolio growth across Head & Shoulders, Pantene, and Olay in Asia–Pacific and key global markets.
In Their Words
"Susan excels at translating strategy into sustained momentum within organizations. She has a distinctive ability to navigate ambiguity, engage and inspire others, and unlock the potential of leaders and teams."
Franck Salmon Global Senior VP, Marketing Transformation, The Coca-Cola Company
"Susan has a rare ability to turn complex strategy into compelling narratives that drive action. She was instrumental in strengthening marketing capability and leadership effectiveness across a highly complex organization."
Elif Kaypak VP Marketing, ASEAN South Pacific Operating Unit, The Coca-Cola Company
"I had the opportunity to partner closely with Susan to design our marketing transformation. Susan combines strong storytelling with real execution, and has a unique ability to build capabilities."
Demi Kazasi Global Senior Director, Marketing Design & Capability, The Coca-Cola Company
“Advanced AI cannot scale on fractured foundations. The next competitive advantage will not come from access to better technology. It will come from decision velocity.”
Susan Tucker — The Marketing Society, Navigate Now & Next
Recognition
AWARDS
Asia's Most Inspirational Women in Leadership 2024 (House of Rose Professional)
THE MARKETING SOCIETY
The Gap Is Not Capability. It Is Architecture.
AI is not exposing a capability gap in marketing organisations. It is exposing an architecture gap. Most functions were designed for a world that no longer exists.
Navigate Now & Next series — May 26
Brand of the Year, Singapore Media Awards (Coca-Cola Trade Mark)
Global Winner, Head & Shoulders Brand Franchise Leader's Award (P&G)
9 President's & General Manager's Awards (P&G APAC)
Contact
ENGAGEMENTS
Senior advisory, marketing transformation & capabilities work, selective keynote and speaking.
FOR ENQUIRIES
susanelizabethtucker@gmail.com